all talk and no action
Tuesday, March 07, 2006
What's in a name?
Marketing author Seth Godin reckons that one reason for people's apathy towards global warming is that it's got the wrong brand name. Global warming, Godin points out, just doesn't sound scary enough: "Global is good. Warm is good. Even greenhouses are good places. If the problem were called 'Atmosphere cancer' or 'Pollution death' the entire conversation would be framed in a different way."
[via WeBreakStuff]
[via WeBreakStuff]
posted by paul, 2:49 PM
