all talk and no action
Thursday, November 10, 2005
Paying for TV on demand
There's an interesting article on The Wall Street Journal site about TV on demand that suggests that the 99-cent download model as available on iTunes isn't -- at least, not yet -- about making money:
"Technology ... is increasingly putting content at consumers' fingertips. At the same time, it is pushing the networks away from their decades-old model of broadcasting shows for free and selling ads to make money. The result: the networks want to train consumers to think of TV shows as products that aren't free -- and make the idea of on-demand ventures more palatable."
But will consumers cough up for TV on demand? A poll on the WSJ.com site asked visitors "Would you pay 99 cents to watch a prime-time TV-show episode on demand?" and the results suggest that many would: at the time of writing, 4295 votes had been cast with 35% of repondents saying they would pay.
[via David Card at Jupiter Research]
"Technology ... is increasingly putting content at consumers' fingertips. At the same time, it is pushing the networks away from their decades-old model of broadcasting shows for free and selling ads to make money. The result: the networks want to train consumers to think of TV shows as products that aren't free -- and make the idea of on-demand ventures more palatable."
But will consumers cough up for TV on demand? A poll on the WSJ.com site asked visitors "Would you pay 99 cents to watch a prime-time TV-show episode on demand?" and the results suggest that many would: at the time of writing, 4295 votes had been cast with 35% of repondents saying they would pay.
[via David Card at Jupiter Research]
posted by paul, 1:16 PM
